India Now 2007 in London, organised by Mayor of London

India Now in London: Londoners will witness an amazing Indian treat this late summer (2007). The Mayor of London in collaboration with City of Delhi and supported by ICCR (Indian council of cultural relations) is planning a three month long celebration of India in London. Keep tuned for more information on this promising event called India Now.

Ken Livingstone, Mayor of City of London, recently announced that summer 2007 would see a three-month season celebrating Indian culture in the capital, including business events. "This will culminate in an India themed Regent Street Festival at the beginning of September, which is expected to attract up to 500,000 people. India will also be the theme of the annual cultural arts festival that takes place in Trafalgar Square each August. A wide range of London's organizations and attractions across the capital will contribute to the season, including the National Film Theatre, Victoria and Albert Museum, the South Bank and Barbican Centres, Watermans, Thames Festival, the Institute of Contemporary Arts and Akademi.

Date: July - September 2007
Audience characteristics: London's Indian communities, all Londoners, visitors to London.
Live audience: 300,000+
Additional reach: London-wide marketing campaign, official media partners (radio and press), local, national and international media coverage.
Description: A key element of the Mayor's commitment to celebrating London's cultural diversity and our long and fruitful relationship with India. India Now will consist of a range of cultural events over three months centred around an Indian-themed Trafalgar Square Festival.